Events and Tourism Destination Image

Events and Tourism Destination Image

LAP Lambert Academic Publishing ( 2014-02-16 )

€ 39,90

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Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents’ and tourists’ perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.

Book Details:

ISBN-13:

978-3-659-49388-1

ISBN-10:

3659493880

EAN:

9783659493881

Book language:

English

By (author) :

Manuela Guerreiro
Patrícia Valle
Júlio Mendes

Number of pages:

76

Published on:

2014-02-16

Category:

Other