Endorsing personal care products by celebrity groups:

Endorsing personal care products by celebrity groups:

The impact of source on Consumer Perception

LAP Lambert Academic Publishing ( 2020-09-14 )

€ 57,90

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Dr. Kingsley Bernard is a senior lecturer attached to SLIIT Business School at the Sri Lanka Institute of Information Technology (SLIIT) and having 40 years of industry experience specializing in strategic management, marketing, and microfinance. He has held top management positions both in public and private sector institutions in Sri Lanka including multinational corporations and government institutions. A.A.S.N Munasinghe is a Lecturer attached to SLIIT Business School at Sri Lanka Institute of Information Technology (SLIIT). She holds an MBA from Postgraduate Institute of Management-University of Sri Jayewardenepura, a BBA – Specializing in Marketing Management from Sri Lanka Institute of Information Technology and a Postgraduate Diploma in Marketing from Sri Lanka Institute of Marketing. She was also awarded as the best performing student in the field of Marketing in 2016 at SLIIT. She is an Associate member of SLIM and has worked in the field of advertising and Sales prior joining Academia.

Book Details:

ISBN-13:

978-620-2-80148-5

ISBN-10:

6202801484

EAN:

9786202801485

Book language:

English

By (author) :

D.T Kingsley Bernard
A.A.S.N Munasinghe

Number of pages:

164

Published on:

2020-09-14

Category:

Business management