Product Placement : Brand Recall and Recognition

Product Placement : Brand Recall and Recognition

LAP Lambert Academic Publishing ( 2021-11-24 )

€ 76,90

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This book will provide insights on "Product Placement" one of the popular strategy practiced by the marketers. Products are placed in the entertainment media but how much of it gets noticed and absorbed is more important. This book shall provide readers information on the various perspective of product placement as a medium, to gain attention and induce interest, amongst the viewers of Bollywood movies. Bollywood industry lures people and is one major source of entertainment in India. Thus the provide shall provide an insightful information on product placement as a measure of Brand Recall and Recognition in Bollywood movies.

Book Details:

ISBN-13:

978-620-4-72591-8

ISBN-10:

6204725912

EAN:

9786204725918

Book language:

English

By (author) :

Sharmishthadevi Deshmukh

Number of pages:

244

Published on:

2021-11-24

Category:

Advertisement, marketing