Association of aesthetic experiences with atmospheric management

Association of aesthetic experiences with atmospheric management

LAP Lambert Academic Publishing ( 2015-03-10 )

€ 39,90

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Retailers often focus on the association among cognitive understanding, emotional response of the target customers and the design of visual merchandising elements in order to develop the right atmospheric strategy to create positive customer shopping experiences, but the impact of social and cultural values have not been considered. However, the sense of creativity of consumers, their aesthetic experiences and social values also influence their perception of the symbolic messages projected by displays and their degree of response towards the merchandise.

Book Details:

ISBN-13:

978-3-659-44127-1

ISBN-10:

3659441279

EAN:

9783659441271

Book language:

English

By (author) :

Derry Law
Christina W.Y. Wong
Mei-chun Cheung

Number of pages:

56

Published on:

2015-03-10

Category:

General Humanities