Paratexts in the mass media communication

Paratexts in the mass media communication

LAP Lambert Academic Publishing ( 2016-02-15 )

€ 23,90

Buy at the MoreBooks! Shop

„The receiver wants to get all the novel in three minutes” – as Ryszard Kapuściński wrote. The book you are keeping in your hands enhances this idea. Its subject matter is constituted by various textual acquisitions, which has become clear and recognisable in the modern media culure. The work is about escorting texts which present and recommend the proper texts. The task of the first is to lead the reader, the listener, the spectator and the navigator to the latter. The book treats of self-promotional strategies: of leads, previews and teasers. It is designed for communication specialists, genologists, media specialists and students of humanities.

Book Details:

ISBN-13:

978-3-659-81929-2

ISBN-10:

3659819298

EAN:

9783659819292

Book language:

English

By (author) :

Iwona Loewe

Number of pages:

80

Published on:

2016-02-15

Category:

Communication sciences